Navigátor: "It is not the device but its use that really matters today."

Lambda-Com Technical Development Ltd. is a leading expert on the industrial remote data acquisition market that is capable of real-time collection of data and information, their organization, archiving, presentation according to customer needs, and integration into customers’ existing IT systems. We asked Németh Tibor managing director about the company’s achievements and their solutions that satisfy market requirements.

- Your company is market leader with its WebEye service in Hungary and Romania, with over 40 thousand vehicles using this solution Europe-wide. With the application of GPS/GPRS technology, it can track, record and analyse the movement and routes of vehicles real-time, 24/7. What is the key to success?

- We have been engaged in transportation informatics since the beginning; it is just that it meant something completely different back in 2001 than today. The market expectations go beyond following trends; they include the constant innovation and development of services. It is not by chance that a quarter of Lambda-Com Group’s employees work in research and development. Besides, it was incredible right at the start that we have made it to the top in less than two years. I think that it was mainly the selection of target group that was defining; we had a narrow focus, namely, we set to attend to the demands of customers with vehicle fleets. Our slogans were cost-predictability, full and long-term service for transparent costs, in one word, the manageability. A further important factor was that our approach to the logistic applications of GPS-technology was revolutionary in technological terms as well: WebEye was built with a completely new vision; within the service, the equipment installed in the vehicle, the software for the provision of the services, mathematical programming, electric engineering tasks and printed circuit planning are all own intellectual products. All this together gave us such a development advantage compared to our competitors that we prepared for the reduction of communication costs in advance; and once that time came, we just had to activate this function that had already been prepared. On the other hand, the economic downturn too was key in our success: our revenues grew most in the year of the nadir, in 2009. The essence of our service is to optimize activities performed with vehicles and reduce costs, which is vital for companies especially at times of downturn, and the WebEye solution results cost savings and revenue growth.

- Which factors determine the definition of your services?

- I will highlight two important things. Firstly, it is not any more the device but its use that matters today; readers would be surprised how diverse the application area of a telematics system is. It has long been beyond information on the vehicle position- which is of course also important but has by now become a basic requirement. The focus has shifted from the device to the services, and this has always been something Lambda-Com Group excelled at; we always target the next stages of our development accordingly. The other important factor is the development of tailor-made solutions. We adapt flexibly to various requirements, various operation areas and corporate systems. As for WebEye, we set up three different packages for our customers to choose from.

- What product groups does the company have currently?

- Built on WebEye as the basis, we developed our traffic congestion monitoring service (BestWay), with global companies relying on its data. For the sake of diversification and in connection with the vehicle tracking monitoring, last year we launched our DataFlow service, which focuses on industrial data gathering, practically on object remote monitoring. The service development is centred on an interface platform through which measurement data can be collected. This is how, for example, fuel level is measured in oil wells of the largest Nigerian oil company. It has also successfully been tested in weight measurement of remote objects (such as petrol station coolers), which can only be accessed via mobile remote data gathering. We will be able to really expand this field this year. We have recently been granted 240 million HUF funding on an EU tender for developments in international cooperation which aim to modernize ITS (Intelligent Transport System) solutions, a priority in Europe.

- What is the direction of future development?

- We have great expectations towards the soon starting exclusive freight exchange (SpedMart), which only reliable, solvent partners can join, and the complete fulfilment process will be monitored, as transport orders will generally be completed with vehicles equipped with WebEye system. This is a further step forward in quality and means a multiplatform approach in the Group’s life. As for our Group, our ten-year plans include having subsidiaries in all European countries and becoming one of the three leading transport informatics service providers within the region. In line with our corporate philosophy, we as experts intend to analyse historical data, draw conclusions regarding the present and the future and give business advice to our customers. Our aim is to become the logistics consultants delivering the highest service standards in Hungary.

The Group’s history

In the summer of 2001, 5 owners found Lambda-Com Ltd., at first for fulfilling external development orders mainly. In 2003, their own-developed satellite tracking service, WebEye is launched. This makes them market leaders in two years, and in 2006, WebEye International Ltd. is founded to enhance international expansion, and the number of WebEye subscriptions reaches ten thousand. In 2007-2008 they surprise the European market again with starting subsidiaries in a dozen of countries. Compared to Western European competitors, when starting the international network, their distinctive advantage was that the Group expanded mainly in the Central and Eastern European countries, where competition is not present with quality services. By 2009, foreign markets generate 30 per cent of the Group’s revenues. This year constitutes a milestone in the company’s life, with revenue growth reaching its highest level. The DataFlow service is launched in 2011. From this year, international sales is handled by WebEye International Ltd., while domestic sales by WebEye Hungary Ltd. This was a strategic step with respect to the dynamic growth of the company, and to keep activities, profiles and organizational structures clear. Lambda-Com Group is still a fully Hungarian owned multinational company which is present in 14 countries.

Business profile

Németh Tibor pursued his university studies at the civil engineering institute in Leningrad, which he continued at the Budapest University of Technology. From 1995, he deals with GPS-based technological developments. Back then – along with some of his present owner partners – he gained experience in this field as an expert and supplier mainly in North-America. Since 2001, he has been managing director of Lambda-Com, which he is co-founder of. Today he is active in organizational-business administration fields. He is married with two children, aged 15 and 19, both planning to pursue a technological career. The expert’s hobby is football.